Online Marketing Tools

Rich media

As digital technologies improve and high-speed broadband allows people and businesses to access web content with higher files sizes, so does the online experience improve.

Rich media are essentially online selling tools with which your prospective customers can engage with directly. It allows you to deliver more information about your company’s products in a shorter space of time and in a way that more effectively sparks the imagination of the end user.

Rich Media Gallery present helpful insights into rich media which has been developed by some of the most creative agencies around the world.

Sites such as this will enable you to initially develop a keen understanding about what is possible for your own online marketing efforts as well as guide you in identifying what you might want to create.

Social media

Social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content.

For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income.

Email marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send information, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Mobile marketing

Mobile marketing is a form of advertising via mobile phones or other mobile devices. There are a number of benefits for your company in using Mobile marketing, including the ability to have effective two way communication with highly targeted and segmented audiences (our phones are, after all, very personal devices) and through this, there is the ability to establish stronger, one-on- one relationships with your customers, leading to improved Customer Relationship Management.

Example: What are the benefits of using mobile marketing

Mobile Technologies

You will no doubt be very familiar with Apps (or applications). Apps can be found to assist a whole range of business needs. Additionally, applications can be specifically designed to suit the needs of your company, both as internal tools and as marketing tools. An online search for mobile developers will get you talking to the right people who can take your ideas and create engaging and useful apps specifically designed for your needs.

Useful Marketing Tools

Face Book Blueprint - how to market your products on Facebook

Google Digital Garage - how to use google advertising to expand locally and overseas

Amazon Global Selling - how to expand into overseas markets using Amazon