Barcodes are changing – and so is their value to businesses and consumers.

Much more information can be made available for all users from barcodes. However, what is the best way to gather and utilise that information and how can businesses take early steps to be in the best place to take advantage of developments in barcode technology?

This webinar explained some important actions for you to consider and, in a practical sense, show what can be done to prepare for the migration from 1D to 2D barcodes over the next few years.

We discussed: the status of the global migration from traditional 1D Barcodes on retail products to the new 2D Barcodes, such as GS1-powered QR codes. We also covered the background to this global migration program, the benefits to retailers and manufacturers, key dates, and technology requirements as well as an update on Australian adoption across key retailers.

Our presenters for this webinar discussed:

• The background to 2D Barcodes and to the global migration program.
• Differences between 1D and 2D Barcodes.
• What are the benefits of 2D Barcodes to retailers and brands?
• The status of 2D Barcode adoption by key Australian retailers.
• 2D Barcodes and the APCO Australasian Recycling Logo.
• International examples; and
• The recently establish Digital Labelling Program.

Presenters:

Maria Palazzolo, CEO, GS1 Australia

Marcel Sieira, COO, GS1 Australia

Host:

Tim Piper, Head – Victoria, Ai Group