Learn, develop, and grow your skills in key areas of international trade to advance your export business growth and sustainability.

Ai Group is delighted to be providing a series of FREE Masterclasses covering various topics within International Trade. These in-person and online courses will build on your existing knowledge, giving you the know-how, tools, resources, and processes to further your skill set when doing business in a global marketplace.


Growing your business in the global market involves complex processes. It requires substantial resources, the right knowledge and skill, and networks to succeed. As international trading conditions shift dramatically in recent times, the challenges and risks businesses face have escalated. The Ai Group Export Masterclass will enhance your essential knowledge and preliminary connections to help achieve these.

About Our Facilitator:

Shirley Ng - The Australian Industy Group National Manager, International Competitiveness

Shirley has extensive experience in helping Australian businesses expand into international markets. Working in a diverse range of business types and industries at both strategic and operational levels, Shirley has developed, managed, and administered a range of strategic export marketing programs aimed at assisting businesses to achieve growth and export sustainability including cross-border initiatives such as eCommerce, online platforms and marketplaces.

Throughout her career, Shirley has worked with many Australian businesses to develop and implement a range of export marketing & sales strategies designed to achieve global growth including how to use and leverage Free Trade Agreements (FTAs) to grow business and achieve exports sustainability. Key market experience in North & South East Asia, USA, UK, and Europe.

How you will learn?

This Masterclass will be held over two modular workshops and will include a mix of interactive discussions and provided learning materials. As an interactive training course, these workshops will not be recorded, and you will have to commit to attending to learn.

Module 1 will be held in person at your local Ai Group Office for a duration of up to 3 hours and Module 2 will be held online for up to 2.5 hours. On completion of Module 1, you can book to attend the Online Module 2 . Upon completion of the Masterclass, you can engage Ai Group Specialists to progress your export strategy or discuss next steps on a fee for service basis.

What you will learn?

The Masterclass is rich in content and case studies to help new and experienced exporters succeed.

In Module 1 (In Person) of the workshop, you will learn how to:

  • Set your export goals and objectives
  • Review your product offering
  • Understand your Unique Selling/Value Proposition
  • Research market opportunities
  • Leverage Australia’s Free Trade Agreements to improve your competitiveness
  • Select the right markets
  • Review your market entry strategies

In Module 2 (Online) of the workshop, you will learn how to:

  • Be export ready & understand your legal requirements
  • Understand Incoterm 2020
  • Develop your export pricing model
  • Identify and qualify potential partners/distributors.
  • Tailor your sales pitch
  • Promote your exports
  • Activate sales
  • Access support available

Each workshop provides you with the opportunity to interact and network with other exporters, share experiences, and discuss ways to overcome challenges you may be experiencing.

Who should do this course?

These comprehensive export workshops are recommended for new and established exporters, goods producers or manufacturers, and other small businesses looking to take the next step in their international trade journey.

Masterclass workshop dates

Module 1

Export Masterclass for International Business Growth - Melbourne

Learn, develop, and grow your skills in key areas of international trade to advance your export business growth and sustainability.

Thursday, 16 November 2023
Ai Group Melbourne Office, 441 Saint Kilda Road Level 5 Melbourne, VIC 3004

Export Masterclass for International Business Growth - Sydney

Learn, develop, and grow your skills in key areas of international trade to advance your export business growth and sustainability.

Thursday, 30 November 2023
Ai Group North Sydney Office, 51 Walker Street North Sydney, NSW 2060

Export Masterclass for International Business Growth - Online

Learn, develop, and grow your skills in key areas of international trade to advance your export business growth and sustainability.

Tuesday, 05 December 2023
Online

Module 2

Export Masterclass for International Business Growth - Module 2 Online

Learn, develop, and grow your skills in key areas of international trade to advance your export business growth and sustainability.

Thursday, 07 December 2023
Online

Need help?

The Workplace Advice Line is Ai Group’s national telephone advisory service for all your on the spot workplace related questions.

Call the Workplace Advice Line
1300 55 66 77 and press option 1
(Overseas: +61 3 9867 0100). Email: workplaceadvice@aigroup.com.au

Weekdays from 8.30am to 5.30pm
(Australian Eastern Daylight/Standard Time)

General enquiries

Want to get in touch? We'd love to hear from you.