Advance your business to the next level with a masterclass in international export trade.

Learn, develop, and grow your skills in key areas of international trade to advance your export business growth and sustainability

The recent disruptions caused by the pandemic have revealed that companies MUST be agile to adapt and survive. Many business owners find they can do this by exporting: to help to grow their business, diversify their revenue, and reach more customers.

Ai Group is delighted to be providing a series of FREE Masterclasses covering various topics within International Trade over the coming months. These in-person and online courses will build on your existing knowledge, giving you the know-how, tools, resources, and processes to further your skill set when doing business in a global marketplace. 

Growing your business in the global market involves complex processes. It requires substantial resources, the right knowledge and skill, and networks to succeed.  As international trading conditions shift dramatically in recent times, the challenges and risks businesses face have escalated. The Ai Group Export Masterclass will enhance your essential knowledge and preliminary connections to help achieve these.

2022 Events

Module 1

Location Date Register
Online Thursday 18 August Register
Newcastle NSW Thursday 25 August Register
North Sydney NSW Wednesday 7 September Register
Melbourne VIC Tuesday 13 September Register
Online Thursday 15 September Register
Geelong VIC Thursday 15 September Register
Online Tuesday 20 September Register
Paramatta NSW Tuesday 27 September Register
Townsville QLD Tuesday 18 October Register
Brisbane QLD Wednesday 19 October Register
Nerang/Gold Coast QLD Thursday 20 October Register


Module 2

Location Date Register
Online Thursday 22 September Register
Online Thursday 27 October Register


What you will learn

The Masterclass is rich in content and case studies to help new and experienced exporters succeed. In Module 1 of the workshop, you will learn how to:

  • Set your export goals and objectives

  • Understand your Unique Selling/Value Proposition

  • Research market opportunities

  • Leverage Australia’s Free Trade Agreements to improve your competitiveness

  • Select the right markets

  • Review market entry strategies

In Module 2 (online) of the workshop, you will learn how to:

  • Understand Your Incoterms

  • Develop export pricing

  • Identify and qualify potential partners/distributors

  • Tailor your sales pitch

  • Activate sales

  • Access support available

Who should do this course?

These comprehensive export workshops are recommended for new and established exporters, goods producers or manufacturers, and other small businesses looking to take the next step in their international trade venture.

How you will learn

This Masterclass will be held over two modular workshops and will include a mix of interactive discussions and provided learning materials. As an interactive training course, these workshops will not be recorded, and you will have to commit to attending to learn.   

Module 1 will be held in person at your local Ai Group Office for a duration of up to 3.5 hours and Module 2 will be held online for up to 2.5 hours. On completion of Module 1, you can book to attend the Online Module 2 scheduled throughout the year. Upon completion of the Masterclass, you can engage Ai Group Specialists to progress your export strategy or discuss next steps on a fee for service basis.

Each workshop provides you with the opportunity to interact and network with other exporters, share experiences, and discuss ways to overcome challenges you may be experiencing.

For more information  email Shirley Ng, National Manager, International Competitiveness or call her on tel: (02) 9466 5533. 


NB Should the face-to-face workshops be impacted by COVID-19, we will endeavor to move these online, if appropriate. Registrants will be notified of any changes.

Need help?

The Workplace Advice Line is Ai Group’s national telephone advisory service for all your on the spot workplace related questions.

Call the Workplace Advice Line
1300 55 66 77 and press option 1
(Overseas: +61 3 9867 0100). Email:

Weekdays from 8.30am to 5.30pm
(Australian Eastern Daylight/Standard Time)

General enquiries

Want to get in touch? We'd love to hear from you.