Learn, develop, and grow your skills in key areas of international trade to advance your export business growth and sustainability.

Explore key areas of international trade to boost your export business growth and sustainability. Ai Group offers a series of Masterclasses, both in-person and online, designed to expand your existing knowledge. These courses provide practical tools, resources, and processes for navigating the global marketplace. As international trading conditions evolve, the Export Masterclass equips you with essential knowledge and connections to overcome challenges and enhance your business success.

What You’ll Gain:

Knowledge

  • Dive into key areas of international trade, from market research, pricing to activating sales.

Tools

  • Access practical resources and processes to navigate complex global markets.

Connections

  • Network with experts and fellow business owners to overcome challenges.

Statement of Attendance

  • Upon completion, receive recognition for your commitment to growth.

About Our Facilitator:

Shirley Ng - The Australian Industry Group National Manager, International Competitiveness

Shirley has extensive experience in helping Australian businesses expand into international markets. Working in a diverse range of business types and industries at both strategic and operational levels, Shirley has developed, managed, and administered a range of strategic export marketing programs aimed at assisting businesses to achieve growth and export sustainability including cross-border initiatives such as eCommerce, online platforms and marketplaces.

Throughout her career, Shirley has worked with many Australian businesses to develop and implement a range of export marketing & sales strategies designed to achieve global growth including how to use and leverage Free Trade Agreements (FTAs) to grow business and achieve exports sustainability. Key market experience in North & South East Asia, USA, UK, and Europe.

How you will learn?

This export masterclass consists of 2 modules and you will need to attend both modules to fully benefit from the masterclass. Please note that this export masterclass will not be recorded so your attendance is essential to benefit from this live learning experience.

What you will learn?

The Masterclass is rich in content and case studies to help new and experienced exporters succeed.

In Module 1 of the workshop, you will learn how to:

  • Set your export goals and objectives
  • Review your product offering
  • Understand your Unique Selling/Value Proposition
  • Research market opportunities
  • Leverage Australia’s Free Trade Agreements to improve your competitiveness
  • Select the right markets
  • Review your market entry strategies

In Module 2 (Online) of the workshop, you will learn how to:

  • Be export ready & understand your legal requirements
  • Understand Incoterms 2020
  • Develop your export pricing model
  • Identify and qualify potential partners/distributors.
  • Tailor your sales pitch
  • Promote your exports
  • Activate sales
  • Access support available

Each workshop provides you with the opportunity to interact and network with other exporters, share experiences, and discuss ways to overcome challenges you may be experiencing.

Who should do this course?

These comprehensive export workshops are recommended for new and established exporters, goods producers or manufacturers, and other small businesses looking to take the next step in their international trade journey.

Export Masterclass dates

Module 1

Export Masterclass 2024 - Melbourne

Thursday, 29 August 2024
9.30 am - 12.30 pm (AEST)
Ai Group Melbourne Office, 441 Saint Kilda Road Level 5 Melbourne, VIC 3004

Export Masterclass 2024 - Paramatta

Thursday, 05 September 2024 9.30 am - 12.30 pm (AEST)
Ai Group Paramatta, Level 2 / 100 George Street NSW 2150

Export Masterclass 2024 - Adelaide

Tuesday, 24 September 2024
9.30 am - 12.30 pm (ACST)
Ai Group Adelaide, Level 1/45 Greenhill Road Wayville 5034

Export Masterclass 2024 - Brisbane

Thursday, 10 October 2024
9.30 am – 12.30 pm (AEDT)
Ai Group Brisbane, Lower Ground Floor, 202 Boundary Street, Spring Hill QLD 4004

 

Module 2 (Online)

* Select your preferred date for Module 2 when registering for the Export Masterclass

Wednesday, 18 September 2024
9.30 am - 12.30 pm (AEST)

 

Wednesday, 25 September 2024
9.30 am - 12.30 pm (AEST)

 

Wednesday, 23 October 2024
10.00 am – 1.00pm (AEDT)

Need help?

The Workplace Advice Line is Ai Group’s national telephone advisory service for all your on the spot workplace related questions.

Call the Workplace Advice Line
1300 55 66 77 and press option 1
(Overseas: +61 3 9867 0100). Email: workplaceadvice@aigroup.com.au

Weekdays from 8.30am to 5.30pm
(Australian Eastern Daylight/Standard Time)

General enquiries

Want to get in touch? We'd love to hear from you.