Social media is one of the most important aspects of digital marketing, providing substantial benefits that help reach millions of customers worldwide. Social media for every business should be planned, including key objectives and identifying what platforms are best for you to cut through and reach your audience.

In this, Part 3 of Ai Group's Business Improvement and Growth webinar series on Digital Marketing, we discussed how you can determine what social channels are best for your business, providing a step-by-step guide to:

• identifying your goals;
• identifying your audience;
• planning your content and brand pillars; and
• how paid media on social channels works.