This program, Part 4 of the Ai Group Business Improvement and Growth webinar series on Digital Marketing, was designed to empower and educate you and explored what it takes to get your business online, the power of thinking globally and how you can create the best user and virtual experience to thrive in the 'new normal'.

Our presenter, Nicola Feeney, went through a guide to:

• Set up – identify your capabilities and determine your product offering;
• Strategy – set objectives, what, why and when to develop a comprehensive digital strategy to reach your audience;
• Design – explore user experience and best navigation for your customers and decide on best platform to use;
• Deploy – tactical marketing to get the best reach and engagement; and
• Measure – determine metrics to measure your success.