Worksheet - Identify your Target Customers

Step 5 will help you identify your customers/consumers in the market. This will also help you in you with product placement and promotional activities. Use this tool to develop an understanding of the problem you are solving for customers/consumers and what their key characteristics are.

Develop a profile of your potential customer group. Investigate their characteristics, expectations, and preferences:  why they buy, how they buy, when they buy and who makes the decision to buy. This analysis will help you decide which of your products to market to which type or groups of overseas customers, if your product requires changes to suit overseas buyers or if you should be developing completely new products.