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The strategic planning process can vary depending on the size and complexity of the business. Ideally, it involves a cooperative effort between board, management and staff, seeking their input, understanding and buy-in. A strategic planning team can be set-up to take responsibility for the effort and strategic planning workshops can be useful.

This article includes:

  • Context
  • Strategic planning tools
  • Relationships
  • Customer needs
  • Creating value for customers
  • Customer value
  • Offering

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