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Spoil yourself – in moderation of course!

Australian confectionery manufacturers have called on consumers to spoil themselves during the festive Easter period – but to do it in moderation!

Chocolate is a wonderful product at Easter time and giving Easter eggs is a great Australian tradition which lends itself to the family occasion.

"But adults and children alike should be encouraged to moderate their chocolate consumption," said Tim Piper, Head of the Australian Industry Group's (Ai Group) Confectionery Sector.

This can be done in many ways:

  • Choose smaller portions
  • Choose smaller sized Easter eggs
  • Choose products that can be shared
  • Do not eat large quantities, but spread the consumption beyond Easter
  • Encourage activity as part of the festive occasion 

Enjoying a treat, creating an occasion, and maintaining the fun of Easter are all important and should be a part of this year's festive period – Be treatwise!

About Be treatwise

Be treatwise®is an industry initiative to provide consumers with information to help explain the place of confectionery, as a treat food, that can be enjoyed as part of a healthy balanced diet and active lifestyle. The Be treatwise®symbol is a visual cue on the front of confectionery packs to remind consumers that confectionery is a treat. Responsible marketing, together with responsible consumption, is embodied in the Be treatwise®message. This includes from dietary energy intake, to oral health and the importance of being physically active. For more information:  

Media enquiries Tim Piper – 0411 430 301 Tim Piper is Head of the Australian Industry Group (Ai Group) in Victoria and its Confectionery Sector. The Ai Group Confectionery Sector represents the confectionery industry through its management of the Ai Group Confectionery Sector.