Understanding cultural differences can provide telling insights and help to facilitate conversations and negotiations. While confusion can often lead to amusing misunderstandings, it can also make a serious impact on your business relationships. As you expand your two-way trade, business, and investment into Vietnam, understanding the importance of culture can go a long way in furthering your company’s goals in the market.

The workshop will cover topics including:

  • Introduction to Vietnamese business culture
  • Cultural awareness and etiquette
  • Building relationships with the Vietnamese
  • Negotiation strategies – art of negotiation in Vietnamese business
  • Communication and language – strategies for bridging cultural gaps.
  • Case studies and group discussions

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