Victorian Business Recovery Advisory Program: Small Business Branding

This short workshop aims to give small business owners the capability to create a brand that cuts through the advertising noise in their market and build customer relationships that stand the test of time.

BRAND

• Brand - it’s not just a logo
• What is it (visual side/visual identity, reputation, systems and process to create consistency)
• Finding your brand
• Bringing it to life

MARKETING

• What is it? – connecting customers to your brand,
• Knowing your customer
• Developing your channels to market
• What is a marketing strategy?

Arrive at 8:30 to join your local small business colleagues for a light breakfast.

This workshop is jointly funded by the Australian and Victorian Governments under the Disaster Recovery Funding Arrangements for the Victorian Floods.