Exporting to international markets is often more complex than selling locally or even regionally. You must comply with international trade regulations, meet international product standards, and manage your exports effectively through careful planning.

If you are looking to export or have just started engaging in international trade, this program will give you the confidence and know-how to navigate your cross-border trade.

Ai Group Export Readiness Program aims to prepare businesses for successful international expansion. Participants will gain practical knowledge and skills to engage in international trade.

How will you learn?

The Export Readiness Program will be held as training workshops and will include a mix of interactive discussions and provided learning materials. As an interactive training course, these workshops will not be recorded, and you will have to commit to attending to learn.

These FREE workshops will be held in-person at your local Ai Group Office or ONLINE for a duration of up to 3 hours. Upon completion of the workshop, you can engage Ai Group Specialists to develop and progress your export strategy or discuss your next steps on a fee for service basis.

What will you learn?

Each workshop provides you with the opportunity to interact and network with other businesses, share experiences, and discuss ways to overcome export challenges you may be experiencing.

In the Export Readiness Workshop, you will learn about:

1. Introduction to Exporting

  • Benefits & challenges of export and identifying areas for improvement.
  • The export processes and importance of planning

2. Export Market Research and Analysis

  • Conducting market research, identifying export opportunities, and analysing market trends
  • Learn to leverage Australia’s Free Trade Agreements

3. Export Legal and Regulatory Considerations

  • Navigating export regulations, licenses, and permits.
  • Protecting Intellectual property rights

4. Product Adaptation and Localisation:

  • Adapting products or services for foreign markets.
  • Cultural considerations and localization of marketing materials.

5. Logistics and Supply Chain Management:

  • Shipping methods and freight forwarding
  • Incoterms and their implications
  • Dealing with export documentation

6. International Marketing and Promotion:

  • The importance of an export marketing strategy.
  • Utilizing digital marketing, social media, and trade shows.
  • Building relationships with distributors, agents, and partners

7. Risk Management & Mitigation:

  • Identifying and managing export risks
  • Strategies for minimizing risks.
  • Next steps in exporting

Who should do this course?

These export readiness workshops are recommended for those new to exports, goods producers or manufacturers, and other small businesses looking to take the next step in their international trade journey.

About Our Facilitator:

Shirley Ng - The Australian Industry Group General Manager, International Competitiveness

Shirley has extensive experience in helping Australian businesses expand into international markets. Working in a diverse range of business types and industries at both strategic and operational levels, Shirley has developed, managed, and administered a range of strategic export marketing programs aimed at assisting businesses to achieve growth and export sustainability including cross-border initiatives such as eCommerce, online platforms and marketplaces.

Throughout her career, Shirley has worked with many Australian businesses to develop and implement a range of export marketing & sales strategies designed to achieve global growth including how to use and leverage Free Trade Agreements (FTAs) to grow business and achieve exports sustainability. Key market experience in North & South East Asia, USA, UK, and Europe.


Driven by Ai Group’s 150 years of experience in understanding what makes Australian businesses successful, the Business and Improvement Growth (BIG) Hub is designed to provide businesses with a range of practical business assistance, resources and an extensive network of business consultants to help identify and solve short-term problems.

For more information, please visit: Ai Group BIG Hub

  • Date and time

    Tue, 16 Jul 2024
    09:30 AM - 12:30 PM

  • Location
    Australian Industry Group, 441 Saint Kilda Road #Level 5 Melbourne, VIC 3004
  • Cost

    Members: Free

    Non-Members: Free