Tickets are priced at $55 (GST Inc) for members of The Australian Industry Group. Please email prior to registration if you are unsure of your member promo code.

Digital marketing is now saturated, and it is hard to cut through and get return on investment.

With over 1 billion members, LinkedIn is the world’s largest online professional network. LinkedIn is the number one channel for business-to-business (B2B) marketers to distribute content and is rated as the top social network for lead generation. If you are not harnessing the power of LinkedIn, you should be. Come and find out how to make it work for you.

LinkedIn is a platform where an organisation’s clients, prospects, partners, and talent play. It is the perfect sales, marketing, and talent attraction tool.

Building both personal professional brands and your business brand on LinkedIn is a “must do” sales and marketing tactic for all organisations.

What you will learn:

  • How to position your people and business on LinkedIn
  • How to grow a valuable community on LinkedIn
  • How to engage effectively on LinkedIn
  • How to win business on LinkedIn
  • How to attract talent on LinkedIn
  • How to measure success on LinkedIn

This interactive webinar will teach you how to develop and implement a robust LinkedIn strategy for your business. You will understand why you and your team need to invest time and energy on the LinkedIn platform. Quality content underpins any LinkedIn strategy and engagement is the key to success.

Who is this workshop for?

Senior executives, marketing managers, sales professionals, and business owners.


Shirley Ng - General Manager, International Competitiveness, Ai Group


Lucy Bingle - CEO of Lucy Bingle

Lucy Bingle is a LinkedIn Strategist and the founder of Australia's Leading LinkedIn Agency - Lucy's team provides expert LinkedIn consulting services and LinkedIn marketing training globally. Lucy is passionate about helping companies and individuals build brand awareness and thought leadership. LinkedIn is the perfect platform for businesses to position themselves, connect with their target audience and build brand trust and integrity.


Driven by Ai Group’s 150 years of experience in understanding what makes Australian businesses successful, the Business and Improvement Growth (BIG) Hub is designed to provide businesses with a range of practical business assistance, resources and an extensive network of business consultants to help identify and solve short-term problems.

For more information, please visit: Ai Group BIG Hub

  • Date and time

    Thu, 15 Aug 2024
    11:00 AM - 12:30 PM

  • Location
  • Cost

    Members: $55.00

    Non-Members: $66.00