Barcodes are changing – and so is their value to businesses and consumers.

Much more information can be made available for all users from barcodes. However, what is the best way to gather and utilise that information and how can businesses take early steps to be in the best place to take advantage of developments in barcode technology?

This webinar will explain some important actions for you to consider and, in a practical sense, show what can be done to prepare for the migration of barcodes over the next few years.

We have the best minds in the business to discuss these changes with you, including the CEO of GS1 Australia – the organisation which will be leading the changes.

In this webinar we will discuss the status of the global migration from traditional 1D Barcodes on retail products to the new 2D Barcodes, such as GS1 powered QR codes. We will cover the background to this global migration program, the benefits to retailers and manufacturers, key dates and technology requirements as well as an update on Australian adoption across key retailers.

Our presenters for this webinar:

Maria Palazzolo (GS1 Australia CEO) and Marcel Sieira (GS1 Australia COO) will discuss:

  • The background to 2D Barcodes and to the global migration program.
  • Differences between 1D and 2D Barcodes.
  • What are the benefits of 2D Barcodes to retailers and brands?
  • The status of 2D barcode adoption by key Australian retailers.
  • 2D Barcodes and the APCO Australasian Recycling Logo.
  • International examples; and
  • The recently established Digital Labelling Program.

NB: 2D Barcodes have broad applications across organisations; this webinar will be most suitable for executives in the areas of (1) Marketing/Digital; (2) Regulatory/Sustainability; and (3) Supply Chain/Commercial.

  • Date and time

    Thu, 29 Feb 2024
    10:00 AM - 11:00 AM

  • Location
  • Cost

    Members: Free

    Non-Members: Free