The Australian Industry Group (Ai Group) is a peak industry association in Australia which along with its affiliates represents the interests of more than 60,000 businesses in an expanding range of sectors including: manufacturing; engineering; construction; automotive; food; transport; information technology; telecommunications; call centres; labour hire; printing; defence; mining equipment and supplies; airlines; and other industries. The businesses which we represent employ more than 1 million people.
The Ai Group Confectionery Sector delivers confectionery advocacy, news and information and assistance with technical confectionery matters
Membership with the Ai Group Confectionery Sector makes good business sense.
For Further information on Ai Group Confectionery Sector firstname.lastname@example.org or phone: 03 9867 0147
Be treatwise® is an important industry initiative to help explain to consumers through on pack and off pack messaging, the place confectionery has, as a treat food, and how it may be included as part of a balanced diet and active lifestyle.
The licence was first launched in Australia in November 2006. The Australian Industry Group (Ai Group) now holds the Be treatwise® trade mark on behalf of the confectionery industry in Australia, in trust, and licences it to industry free of charge. In New Zealand the trade mark is held by the New Zealand Food & Grocery Council -- enquiries and applications can be made through the following link www.fgc.org.nz.
Be treatwise® is available on application to the licence owner's trustee, Confectionery BTW Pty Ltd (a wholly owned subsidiary of the Ai Group). The trade mark licence is subject to compliance with the Be treatwise®Style Guide.
Be treatwise® is also a globally recognised trade mark due to the network of licences and registrations that promote the trade mark and its message. The trade mark is registered under different ownership in several countries.
Over the past few years, consumers have become familiar with the Be treatwise® logo which increasingly has been featured on Australian confectionery packaging.
The Ai Group and the Confectionery Trust believe that self-regulation and taking responsible steps through participating in programs such as this, with the Health Star Rating (HSR) System, or the Daily Intake Guide, will benefit both the industry and the consumer.
Confectionery is a recognised treat and we believe that working with a wide range of stakeholders, collectively we will ensure that our industry continues to innovate and prosper.
Be treatwise® is evolving with industry updating its visual ‘on pack' messaging with its new visual cue, including a new tagline ‘Enjoy a balanced diet'. This means that over the next few years the original style with ‘Get to know your %DI' and new style may both appear in the retail market.
The Ai Group and the Confectionery Trust encourages the confectionery industry to support this program.
For further consumer and industry information on how Be treatwise®works, how to use it and applying for a trade mark license see www.betreatwise.info
To obtain a Be treatwise® licence apply here www.betreatwise.info/industry
Or email inquiries to: email@example.com
Additional Ai Group member licence support materials are available. As an Ai Group member, a signed up licensee of Be treatwise® and user of the HSR System, further support materials are available, including Be treatwise® Toolkit and Guide for the implementation of the voluntary Health Star Rating System for the Australian confectionery industry.
For Ai Group member licensee support go to Click here (you will need to be logged in).
Be treatwise® is an important industry initiative to provide consumers with information to help explain the place confectionery has, as a treat food, and how it may be included as part of a balanced diet and active lifestyle.
For Ai Group member licensee support click here
Or email inquiries to firstname.lastname@example.org