Non Member:


At the conclusion of this online event, you will have a clear understanding of why it is so important for you to invest time and energy on the LinkedIn platform.

You will learn what a 'best in class' LinkedIn profile looks like. You will learn how to grow a valuable network. You will learn LinkedIn marketing techniques that will help you "find your voice" and stand out from the crowd. Engagement is the key to success on LinkedIn and with some basic '101 LinkedIn marketing training' you can quickly grow your professional brand.

Under the guidance of LinkedIn Marketing Strategist Lucy Bingle, you will learn:

  1. What is your professional brand?
  2. Why your people should be on LinkedIn
  3. What a good LinkedIn profile looks like
    • Optimisation – findability and standing out from the crowd
  4. How to grow a valuable network
  5. Community Engagement
    • How to engage on LinkedIn
    • LinkedIn etiquette
    • Social selling

About Lucy Bingle:

Lucy Bingle is a LinkedIn Marketing Strategist who provides expert LinkedIn consulting services and LinkedIn marketing training globally. With more than 20 years of marketing experience, Lucy is passionate about helping companies and individuals build brand awareness and thought leadership. LinkedIn is the perfect platform for businesses and individuals to position themselves and connect with their target audience. With a clever LinkedIn strategy businesses can share their business stories, company culture, track record and industry insights resulting in the generation of real commercial conversations.

This event is brought to you with the support of the Small Business Digital Champions Project