After decades of economic reform, Vietnam has transformed into one of the most dynamic emerging markets in the Asian region; making doing business in Vietnam an attractive market for many Australian businesses. If you have Vietnam on your map and are interested in taking a fresh look at Vietnam as an alternative export market destination or supply chain partner, this workshop will be for you.

With a large, young population, expanding middle class and urbanised consumers, and a growing appetite for Australian goods and services, Vietnam offers many exciting opportunities for many businesses. The Vietnam economy has undertaken tremendous reform, making doing business in Vietnam more efficient. This was supported by a series of sectors being driven by government investment in which Australia has opportunities, including agribusiness, mining, pharmaceuticals, and infrastructure.


Why attend:

This workshop is aimed at helping you to understand your target market segments, define your business goals and entry strategy, and will cover topics including:

  • Why Vietnam?
  • Vietnamese consumer market trends
  • Who are the Vietnamese consumers?
  • Where are the opportunities for Australian businesses?
  • Tapping into the Vietnamese consumer market - Where do I start?
  • Next steps to your Vietnam market strategy

Who should attend:

Business Owners, Senior Management Team, Export/Import Development Team, Exporters, Importers, and those seeking to expand their export sales in the market.


Shirley Ng, Ai Group National Manager, International Competitiveness


Tina Le, Global Procurement Director, Health & Beauty at Viet Health & Beauty Co (Vietnam)


This activity received funding from the Department of Foreign Affairs and Trade as part of the Australia-Vietnam Enhanced Economic Engagement Grant Program 2021.

  • Date and time
  • Location
  • Cost

    Members: Free

    Non-Members: Free