Develop Your Market Strategy & Action Plan for Your Successful Engagement in India

Expanding into India presents both exciting opportunities and unique challenges. As one of the world’s fastest-growing major economies, India offers a vibrant, diverse and rapidly evolving market for businesses aiming to scale globally. But success in India doesn't happen by chance – it requires strategic foresight, cultural intelligence, and a clear, actionable plan.

India's economic momentum is driven by a rising middle class, a young, tech-savvy population, and a strong demand for high-quality international products and services, especially from trusted partners like Australia. With ongoing economic reforms, digital innovation, and a growing ease of doing business, India is a prime destination for trade, investment, and long-term partnerships.

However, navigating India's regulatory landscape, regional diversity, and competitive market requires preparation. That's where this workshop comes in.

If you're considering India as a new export market or a strategic supply chain partner, this program is designed to equip you with the tools and insights needed to succeed. Whether you're entering the market for the first time or looking to expand your footprint, this workshop will help you build a practical roadmap tailored to your business goals.

What You’ll Gain

  • Identify and address your export readiness and knowledge gaps. 
  • Define your unique value proposition and sales pitch for the Indian market  
  • Learn how to conduct effective market research  
  • Leveraging Free Trade Agreements 
  • Develop a tailored India Market Entry Strategy  
  • Build a One-Page India Market Strategy Framework  
  • Activating Your India Strategy  
  • Plan your next steps and implementation strategy

Create a strategy that works for India – diverse, dynamic, and full of potential

Use your plan to guide smart business decisions, keep your export strategy agile, and grow confidently in one of the world’s most exciting markets.

Who should attend

Business Owners, Senior Management Team, Export Development Team, Exporters, Importers, and those seeking to expand their exports, supply and value chains in the market.

Please note that this session will not be recorded, so attendance is essential to benefit from the live learning experience.

The Australia-India Business Engagement Program is supported by the Centre for Australia-India Relations. Ai Group is proud to be a Centre for Australia-India Relations grant recipient.

  • Date and time

    Tue, 15 Jul 2025
    09:30 AM - 12:30 PM

  • Location
    Ai Group, Parramatta office
  • Cost

    Members: Free

    Non-Members: Free

Register