
In many organisations, feedback is treated like a performance review - formal, infrequent, and often too late. But here’s the truth: employees don’t just want feedback. They need it. Not once a year. Not when something goes wrong. But regularly, constructively, and with purpose.
And when they don’t get it? They fill in the blanks themselves. They assume silence means they’re not doing well - or worse, that no one’s paying attention.
When feedback is missing, it doesn’t just affect performance - it affects confidence, engagement, and retention. Employees start second-guessing their value. They hesitate to take initiative. They stop growing.
For employers, especially those committed to building strong, sustainable workplaces, this is a missed opportunity. Because feedback isn’t just a tool- it’s a culture.
Some employees take the silence as a tick of approval and believe the leader is pleased with their progress and performance – until performance review time when they become blindsided by the feedback. In this scenario, everyone loses.
Even well-intentioned leaders can fall into the trap of withholding feedback. Common reasons include:
But silence isn’t neutral. It sends a message, whether you mean to or not - often one of indifference, avoidance, or even approval. When feedback is withheld, employees may interpret the silence as a sign that everything is fine, or worse, that their efforts or missteps don’t matter. In the absence of clear communication, assumptions fill the gap, and those assumptions can erode trust, motivation, and performance over time.
Creating a feedback-rich environment doesn’t require a complete overhaul. It starts with small, intentional shifts:
Don’t wait for annual reviews. Build feedback into weekly check-ins, project debriefs, and informal conversations.
Feedback should be forward-looking. Instead of “You didn’t meet expectations,” try “Here’s how you could approach this differently next time.”
Not everyone is naturally good at giving feedback. Offer training on how to deliver input that’s clear, constructive, and kind.
When leaders model openness to feedback, it normalises the practice across the organisation.
Feedback isn’t just a communication tool - it’s a strategic lever. When done well, it strengthens relationships, accelerates development, and reinforces a culture of trust. But when it’s missing or mishandled, it creates confusion, disengagement, and missed potential.
Here’s how employers can start closing the feedback gap:
Feedback isn’t just about performance - it’s about possibility. When employees hear nothing, they assume nothing is possible. But when they hear something -honest, thoughtful, and consistent -they lean in. They grow. They stay.
As a leader, your words carry weight. Use them to build, not just to assess. Create a culture where feedback is expected, welcomed, and valued - not feared or forgotten.
Because in the end, the organisations that thrive aren’t the ones with perfect people - they’re the ones with courageous conversations.
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Georgina is the Senior HR Content Editor – Publications at the Ai Group. With over 25 years of experience in human resources and leadership, she has demonstrated her expertise across a diverse range of industries, including financial services, tourism, travel, government, agriculture and HR advisory. She is also an accomplished writer and editor, known for creating high-quality, engaging content that educates and informs. Her writing includes a variety of formats, such as blogs, articles, policies, templates and guides.