Let’s be honest—how many times have you seen a job ad that asks for a degree, five years of experience, and every skill under the sun? In 2025, that approach is starting to feel outdated.
However, forward-thinking employers are flipping the script. Instead of hiring based on job titles or degrees, they’re asking: What can this person actually do? Welcome to the era of skills-based hiring—and it’s not just a buzzword.
It’s simple: rather than filtering candidates by credentials, you focus on the skills and capabilities they bring to the table. Think data analysis, project management, customer empathy, or coding—not just “Bachelor of Business, 2018.”
And it’s not just for hiring. Internally, it means mapping your workforce’s skills, identifying gaps, and helping people grow into new roles—without waiting for a promotion or a new degree.
Here’s what’s driving the shift:
Let’s say you’re hiring a marketing analyst. Instead of asking for “3 years in a similar role,” you might look for:
Then, you assess those skills—through portfolios, simulations, or even AI-powered assessments.
Internally, you might use a skills inventory to see who in your team already has those capabilities. Maybe someone in customer service is ready to pivot into marketing with a bit of upskilling.
You don’t have to start from scratch. Here are some tools that can support a skills-first approach:
Companies embracing this approach are seeing:
Shifting to a skills-first approach doesn’t require a complete overhaul overnight. In fact, the most successful organisations start by embedding small, strategic changes into their existing processes. Whether you're a large enterprise or a growing business, the key is to begin with clarity—understanding what skills matter most, where your gaps are, and how to build a culture that values learning and mobility.
Here are a few practical steps to get you moving:
As organisations adapt to change and prepare for the future, focusing on skills offers a practical, people-first path forward. Whether you're just beginning or already on the journey, every step toward understanding and developing your workforce’s capabilities makes a difference. The tools are available, the mindset is evolving, and the opportunity is here—to build a more agile, inclusive, and future-ready organisation.
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Georgina is the Senior HR Content Editor – Publications at the Ai Group. With over 25 years of experience in human resources and leadership, she has demonstrated her expertise across a diverse range of industries, including financial services, tourism, travel, government, agriculture and HR advisory. She is also an accomplished writer and editor, known for creating high-quality, engaging content that educates and informs. Her writing includes a variety of formats, such as blogs, articles, policies, templates and guides.