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A job advert should be considered akin to any marketing strategy, where the organisation’s aim is to:

• attract the attention of a good number of strong applicants and compete effectively against other employers in the field;

• communicate the job requirements effectively to create interest and a desire to find out more; and

• instigate action (potential applicants are stimulated to submit an application).

The Job Advertisement Form Guidelines  are provided as an example as to how a job advert may be designed to meet the above criteria.

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