In order to survive and grow it is essential to take a structured approach to thinking strategically about your goals, the context in which you are operating and the future of your business. Studies show that business planning greatly improves the success rate of any business venture.
The discipline involves:
- Analysing your business and its operating environment,
- Defining your competitive advantage,
- Positioning your business in its market, and
- Setting appropriate financial, people and operational plans, is critical in today’s business world.
A well developed and well executed business plan achieves its targets and goals by creating competitive advantage and delivering an offer to customers that...