The rationale for exporting is usually self-evident, whilst the reasons for planning may not be as obvious. The final plan is the guide as to what you intend to do, how you will go about it, who is responsible for what and when, and the anticipated results.
What is far more important than the plan is the process. The systematic process of analysing all aspects of your business, your competitors and potential export markets provides a solid base to move into exporting. It will indicate the weaknesses you will need to overcome and it also discovers opportunities.
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