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Selecting a market entry method is critical to doing business internationally. 

Many internationally minded companies are trying to go global faster by joining hands with rivals, suppliers, and customers to form strategic alliances. For some types of industries/products alliances are increasingly necessary. However, many alliances fail. Others end up in a take-over in which one partner swallows the either the joint venture or the other company. In effect, the partner that is faster at learning from the other comes to dominate the relationship and can then rewrite its terms


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