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 Sydney, NSW | Melbourne, VIC | Brisbane, QLD | Adelaide, SA | Hobart, TAS

Shirley has extensive experience in helping Australian businesses expand into international markets. Working in a diverse range of business types and industries at both strategic and operational levels, Shirley has developed, managed and administered a range of strategic export marketing programs aimed at assisting businesses achieve growth and export sustainability including cross border initiatives such as eCommerce, online platforms and marketplaces.

Throughout her career, Shirley has worked with many Australian businesses to develop and implement a range of export marketing & sales strategies designed to achieve global growth including how to use and leverage Free Trade Agreements (FTAs) to grow business and achieve exports sustainability. Key market experience in North & South East Asia (including China, Hong Kong, Taiwan, South Korea, Japan, Malaysia, Indonesia, Singapore, Thailand & Timor-Leste).


Key areas of skill & expertise

Strategy and Planning Growing Sales International Business Sourcing, Supply Chains and Alliances

Case Studies

A health food business was looking to export to Asia and identify potential partners interested in doing business with them. The company was not familiar with key requirements relating to export to these markets covering product registration, regulations & compliance, intellectual property, product pricing and documentation requirements. Shirley worked with the company to develop an action plan and provide tailored advice and guidance on how to handle and respond to these issues from the beginning to the final appointment of a distributor and new channels to market including cross-border eCommerce.

A smart technology manufacturing business was looking to grow sales in Asia and the team was struggling with its export strategy and needed help to consolidate their current activities and ensure they are maximising on opportunities. Shirley worked with the team to develop their export and sales strategies and implemented the actions required to achieve its objectives and outcomes. Some of the recommended actions included how to use and leverage Free Trade Agreements (FTAs) to achieve competitive advantage, setting market priorities, product compliance and regulations, intellectual property protection, product pricing, pre-qualification of prospective partners and setting up its overseas distribution network. The company is now selling products regularly into the target markets.

A fashion retail chain was receiving considerable interest from Asian tourist customers who were interested in buying their products after returning home after visiting Australia. The company was interested in exploring how best to capitalise and access these opportunities. Shirley worked with the business to explore the feasibility of selling products through new channels including online platforms and marketplaces. The market research focussed on issues such as shipping, warehousing & logistics; duties and taxes, understanding Rules of Origin and impact of FTAs for cross-border transactions, product compliance and regulations, intellectual property protection, competition, product pricing and cost of doing business. The retailer was able to use the feasibility study to formulate its business strategy and subsequent investment into the export and cross border E-commerce business.

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