Nicola is Head of Strategy of a multi-faceted, strategy-led agency, Feeney Marketing, their clients are from diverse industries and they provide highly practical and effective marketing guidance and implementation.
As Head of Strategy Nicola can quickly assess and evaluate complex issues, can identify key stakeholders and have a track record of working with decision makers to develop solutions. She is as strategic and creative. Her expertise in guiding companies through digital transformation has been developed over 15-years and she has experience in developing new channels for entry into new and / or existing markets with existing and newly developed products and services.
Due to the demand and the intricacies of digital channels and solutions Nicola has proudly built a team of specialists and grown a marketing agency that now offers a full suite of services, from undertaking initial research and analysis to delivering comprehensive, full-scale strategy and implementation across digital communication and social media, creative and design services, brand identity, market research, and all related creative and marketing disciplines.
Their process begins with strategy and they don’t simply rely on their own experience – they delve deep into yours, because no one knows your business like you do.
Office for Ageing Well | Department for Health & Wellbeing - Seniors Card Business Unit
Strategic Marketing Planning and Digital Transformation Seniors Card belongs to the broader Department of Health and Wellbeing and works with key stakeholders and providers who contribute quality, relevant and inclusive opportunities for all senior South Australians. With a database of half million senior South Australian’s and looking at the market now and considering future generations, a strategic plan was developed with a 2030 vision in mind. The 50+ demographic is an age defying generation, they see themselves very differently to seniors today and to seniors 20-years ago. With the world wide web enhancing our screens over the past two decades and with the rise of social media and digital platforms the plan provided a forward thinking approach. The project’s aim was to identify and understand the needs and perceptions of seniors, specifically in relation to the programs, services and benefits offered and develop a future plan for the brand and the services it offers.
Office of Recreation, Sport and Racing
Research and Marketing Communication. A large body of raw quantitative data needed to be interpreted to present longitudinal attitudes and perceptions of Australian’s and sport. Quantitative data was analysed: the objective included that future data could be added so attitudes, behaviours and perceptions could be measured over time. Further to this infographics and visual display elements were designed so that communicating the body of work could be showcased to a diverse audience both online and in printed material.