Hazel is a creative plant scientist & food industry consultant, with 30 years’ experience, especially in innovation, natural flavours and fragrances, colours and bio-actives. A food scientist and technologist, Hazel is actively involved in food innovation throughout the value chain, from primary producers through to consumers. Projects relate to new ingredients, new products and processes, new packaging, product positioning and consumer communications. Hazel’s work has a strong science core, fleshed out with commercial experience and flavoured with a passion for effective communication - for concepts, products and people.
Hazel is a well- regarded, experienced consultant and presenter with an excellent profile within the national vegetable and wider horticultural industry. In Australia, Hazel works with primary producers, food manufacturers, retailers and consumers, to create tasty, practical and on-trend new food products.
Recently completed projects are diverse: flavours for dried cheese snacks and gin, converting oysters into sauce and potatoes into potato salad and vodka.
A key focus is greater use of fruit and vegetables as healthy and functional ingredients in a diverse range of food products. Hazel and her team, an arsenal of global food experts, provide food innovation training to the Australian food industry, especially the vegetable sector and regional agri-food producers.
Recent projects include: