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 Hobart, TAS

Fritz Shoemaker is an entrepreneur, an ex-CEO of a medium sized multinational company and a Business Adviser/Mentor who helps businesses to improve their overall operations. In his role as a CEO he oversaw operations in Australia, Norway, Denmark and Turkey and worked closely with collaborative partners in Japan, New Zealand and China.

In his normal day to day role he conducts facilitated self-assessments of businesses to help them see where the ‘internal limiting factors’ are in their businesses. In effect he is facilitating the self-awareness component of Corporate held Emotional Intelligence. These sessions are followed up with recommendation on how to dramatically improve business outcomes and with ongoing mentorship.

Fritz is a regular speaker to companies, civic organisations and industry groups about the limiting internal factors impacting on strategy and on the topic of ChEQ – Corporate held Emotional Quotient.

He is a regular volunteer and a current Board of Directors Member of the not for profit Westpac Rescue Helicopters Tasmania. He has over 30 years of board directorship experience mostly in for profit businesses.

Fritz holds multiple degrees including an MBA from his home state University of Tasmania and is a Graduate of the Australian Institute of Company Directors.


Key areas of skill & expertise

Strategy and Planning Leadership and Culture Process Improvement and Lean

Case Studies

A flat pack kitchen manufacturing business was considering an expansion to a bricks-and-mortars location. Fritz suggested that a business model canvas would indicate that while traditional industry standards would support that move it might be more likely to have a digital business component and a part-time in-home demonstrator. The business adopted an online business model and revenues increased to the point that there were two subsequent physical expansions from the factory to meet demands.

A traditional charcuterie business was interested in branching out into production of a specialty seafood product. Fritz challenged the purpose of the firm and the alignment with the proposed new product. At the same time he challenged how the business could be digitally disrupted and with new products aligned with the purpose he assisted a means to be the digital disrupter in the industry.

Government Funded Consultant - Entrepreneurs' Programme

The Entrepreneurs' Programme provides eligible SMEs with free expert advice and grant funding to improve business growth and competitiveness, solve R&D and technology needs and improve capability to participate in domestic and global supply chains.


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