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 Newcastle, NSW

Dave is a seasoned digital marketing and SEO nerd, with a keen interest in disruptive technologies and innovative business models.  

He is owner/MD of Newcastle-based digital/web agencies Vicinity Marketing and Redback Solutions and is also CMO at Camplify – the Airbnb for caravans and motorhomes in Australia and the United Kingdom.


Key areas of skill & expertise

Strategy and Planning Growing Sales Adopting New Technologies

Case Studies

CAMPLIFY - Start Up to $25M valuation in 4 years
Around the same time our agency kicked off (in early 2015), our director Dave also co-founded a little Newcastle-based startup that had big dreams of becoming the “Airbnb for caravans”. A bold new plan, Camplify had this big vision of activating people’s under-utilised RVs to more people experience the joys of camping. Starting life as a twinkle in CEO Justin Hales’ eye, Camplify was just another “peer-to-peer marketplace idea” at the time. With no funding, no customers and no idea of what the future would hold, all we really knew was that there were a tonne of RVs that were sitting on people’s lawns not being used. That was enough for us to take a leap of faith and become part of Camplify’s digital marketing team.

Home Services Company – $3 million growth in revenue
Sometimes, the only thing our clients care about is revenue growth. With this home services provider, that what definitely the case. We started working with this client in 2015 after they’d been through a rocky few years. Their website was looking tired and couldn’t be found anywhere. Their traditional marketing channels weren’t cost-effective anymore and we were brought in to turn that all around.


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 big@aigroup.com.au