Link building is the step in SEO where you acquire links from sources like other websites to your website, leading to a better ranking and increased traffic & sales.
Google trusts brands that can demonstrate authority in their industry. One of the ways that topic authority can be demonstrated is through the quality of links pointing to your website and its content.
Acquiring links to your website from authoritative sources has always been an important component of SEO. But there are good ways and bad ways to acquire links. When done correctly, link building is one of the most powerful techniques to help your website rank above competitors in Google.
The contents in this Webinar include:
In this Webinar, Dave Eddy of Redback Solutions provided answers to these questions and more to help you figure out how to get your link building strategies right.
Presenter:
Dave is an experienced digital marketing specialist focused on commercial growth. He owns and runs Redback Solutions, a Newcastle-based digital agency team of 25 specialising in website design and development, SEO, digital marketing and creative content strategies for small-medium companies, large government and non-government organisations, universities, and Ecommerce brands.
Host:
Shirley Ng, National Manager, International Competitiveness
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