Time is running out for businesses to register new .au domain names — or risk possible cyber attacks. 

A six-month priority window for businesses with an existing domain name ending in .com.au or .net.au or similar is about to close. 

After that, the .au registration will become available to the public, says Hugo Kneebone, Commercial Lawyer of Ai Group Legal Services. 

“If you don’t take the domain name that’s yours by priority — right now – you stand to lose your valuable intellectual property and worse, you could open yourself up to a cyber criminal buying that name and pretending to be you,” he said. 

“You've got less than a month to register the new domain until it’s a free-for-all.” 

Failing to act swiftly means putting your business, clients and staff at risk. 

Phishing is a common type of scam in which fraudsters send communication — usually email — disguised as being from a trusted sender to steal confidential information. 

We all know that cyber criminals are constantly looking for ways to impersonate legitimate businesses so protecting your cyber assets is an important part of protecting your business. 

Registering the new .au name is absolutely something business should be doing. 

Ai Group Workplace Lawyers has a corporate and commercial legal service, and we would be delighted to assist you regarding this important change. 

For more information, email Hugo Kneebone.

 

Wendy Larter

Wendy Larter is Communications Manager at the Australian Industry Group. She has more than 20 years’ experience as a reporter, features writer, contributor and sub-editor for newspapers and magazines including The Courier-Mail in Brisbane and Metro, the News of the World, The Times and Elle in the UK.