- Mexico is a country of huge potential that has demonstrated predictable stable economic growth. It is a dynamic market and analysts predict that its economy will be larger than the UK's by 2040.
- It covers an area (1,958 thousand sq km) about the same size as the whole of Western Europe and occupies a strategic global position, being the natural bridge between Latin America to the south and the United States and Canada to the north.
- With a population of Mexico 107.6 million (2009) is the largest trading nation in Latin America and one of the world's top 15. GDP has grown strongly since 1996 and the country has high levels of foreign direct investment. This has been driven by Mexico's competitive production costs, and since 1994 its membership of the North American Free Trade Agreement (NAFTA).
- As the economy has grown so has the demand for imports.
- Mexico is the only Latin American member of the OECD and is also a founding member of the World Trade Organisation.
- Mexico is also one of the WTO members with the greatest number of Free Trade Agreements (it currently has a network of 12 FTAs with 44 countries).
The Australian Government is working actively to promote and facilitate bilateral trade. The Australian Embassy and Austrade work closely with Australian companies in a range of sectors to help enhance new market opportunities in Mexico. Promotional events are conducted regularly to boost sales of Australian food and wine, education, tourism and mining technology and services.
In most sectors, Australian exporters face competition from other sources that benefit from significantly lower tariffs, due to Mexico's existing free trade agreements. However, Mexican companies are continually looking at diversifying their trade relationship and doing business with Australia is now a viable option for many. In addition, the Australian Government devotes considerable effort to improving the regulatory environment for Australian exporters and investors and in assisting Australian exporters to resolve market access issues as they arise.