Ai Group as a multi-industry association is able to assist you with your product into any export market.

The development of a new export market involves much more than simply achieving an initial sale. Rather, it involves the successful identification and development of a range of factors necessary to allow long-term profitable business results to be achieved. This is important as initial trial sales are in most cases not going to justify the considerable time and financial investment in export marketing.

Specifically, new market development will involve some or all of the following:

Building new relationships:
While it is stating the obvious, export Development involves the building of new relationships with partners, agents and/or customers, usually in unfamiliar cultural and business environments. These relationships must be built on mutual trust and an understanding of each party's needs and requirements. Ai Group assists companies with this through its trade missions.

Identifying new market needs:
In most cases, the specific needs of a foreign market will vary from the familiar domestic market, leading to a need to modify products or services. It may also mean that completely new opportunities will be identified in export markets. Ai Group can provide detailed and low cost market reports.

Arranging efficient and reliable distribution:
While often overlooked by companies, it is important that appropriate methods of supply and distribution be identified, particularly if goods are being supplied over long distances with tight lead times. It is also necessary to ensure appropriate and secure methods of payment.

Developing a plan or strategy, which is realistic, affordable and flexible enough to grow with market penetration:
It is essential for companies to set realistic objectives that are within the company's financial and other resource capabilities.

Obviously it is a cheaper and simpler proposition to introduce a specialist product to a close and familiar market such as New Zealand, than to launch a mass consumer product on a major market such as Japan or the USA. It is also common for a company's approach to new markets to change over time as they achieve greater volumes of sales. If you need help in developing a strategy for your company, contact Ai Group  for a diagnostic.

Establishing methods of monitoring the market:
Export markets are no less (and, in fact, often more) dynamic over time than the Australian market. Both consumers' needs and methods of distribution may rapidly change in an environment of rapid economic growth. It is therefore vital for companies to continually monitor the market to identify these changes, and to liaise with existing and potential customers.

For more information on developing your export markets email Shirley Ng, Manager International Competitiveness or call her on tel: (02) 9466 5533.

Trade Missions

The Trade and Export Development team is proud of its long history of successful trade missions. Many well known exporters received their start with an Ai Group trade mission. Joining a mission immediately opens doors for you in the target market.

As a member of an Ai Group mission you will have a higher profile and more credible introductions to potential business partners through our established global networks. You will arrive with a comprehensive knowledge of the local market and what you need to do once you arrive. Participation in a mission will allow you to familiarise yourself with the requirements of the target market and develop your own business opportunities. The mission itinerary has been designed to maximise the delegate's opportunities within a short period of time only made possible by the coordinated efforts of the various organisations involved. An individual travelling alone would find it difficult to access the services we are able to put into the standard package.

Ai Group also arranges Trade Displays overseas to maximise member's international exposure. This presents amazing cost savings for a company as it reduces the need for travel, while increasing market access.

We have established relationships with industry associations around the world. We use this network when leading overseas trade missions. See our international network.


Through our extensive international networks, Ai Group regularly hosts incoming trade missions. These events present excellent networking opportunities for Australian companies, and our overseas visitors benefit from our national coverage and wide industry representation.   

Important notice:
When planning your overseas market visits, you are advised to read the latest Australian Government Travel Advice. 

Upcoming TradeMissions

For more information on trade missions and market visits contact the Ai Group team.