Japan

Export Markets - Japan

Japan is a vibrant and prosperous country, with the world’s second largest economy. Japanese consumers splash out hundreds of billions of dollars on food, clothing and lifestyle products and a wide variety of other consumer goods. Unemployment, while at historically high levels for Japan, is still under 6%. The average Japanese household has almost $150,000 in savings.

However, this is not the picture featured in most Australian news reports. Japan’s slowing economy is significant when compared to its previous growth and economic strength. Australian companies who can present quality, innovative and specialised products can still find substantial opportunities in this market.

Key potential markets for Australian companies in Japan include:

• Housing products
• Agribusiness
• Health services and products
• Education, especially e-learning
• Information Technology products and services
• Lifestyle products

For further information about trade links with Japan contact Ai Group National Manager  - Trade and Export Development, Louise McGrath.