Australian Digital Suppliers Industry Forum

The Australian Digital Suppliers Industry Forum (ADSIF) has been established in response to demands from the suppliers of digital television and radio products for a more coordinated approach in addressing the planning and implementation issues related to digital television and radio in Australia.

Membership ranges from the major global manufacturers to small Australian-based suppliers of digital broadcasting products and services.

ADSIF objectives are to:

(i) provide a powerful voice for manufacturers and suppliers of digital products to government and broadcasters on issues relating to digital broadcasting in Australia; and
(ii) coordinate industry/government programs that promote the uptake of digital broadcasting services.

To achieve these objectives, ADSIF will: 

1. Work with retailers, government, broadcasters and installers to achieve switch-over to digital television in 2010-2013 by:
   • promoting the digital supplier industry view to Government advisory bodies and work groups;
   • encouraging the involvement of retailers in the switchover process and industry/government initiatives; 
   • ensuring that broadcasters meet milestones to provide equivalent reception coverage for digital terrestrial TV broadcasts as currently delivered by analog TV broadcasts;
   • proposing Government-funded retail-based incentives for consumers; and
   • promoting the facility for Over the Air System Software Updates. 
2. Foster collaboration with retailers to ensure accuracy of information about products and services provided to consumers:
   • encouraging and promoting training and education initiatives by government and the supplier industry; and
   • submitting articles relating to key issues faced by suppliers in the marketplace for publication in retailer industry magazines. 
3. Promote digital television content as the key driver for digital television uptake, particularly through the following features:
   • High Definition programming - especially High Definition sports broadcasts at 720p or better;
   • greater program choice;
   • new digital television services, including mobile television; and
   • the delivery of accurate free-to-air 7-day electronic program guide information.
4. Encourage the development of new platforms for digital broadcasting utilising open published standards for a range of consumer electronics devices.

ADSIF membership
Membership ranges from the major global manufacturers to small Australian-based suppliers of digital broadcasting products and services.

Major CE suppliers:
LG Electronics, Motorola Australia, NEC Australia, Nokia Australia, Panasonic Australia, Samsung Electronics, Sharp, Sony Australia, TCL Electronics Australia, Toshiba Australia
Specialist digital TV receiver suppliers:
Bush Australia, DGTEC, Digital Products Group, Control Dynamics (Digitalview), Strong Technology, Thomson Telecom

Suppliers of antennas, cabling and distribution systems:
Clipsal Australia, Downer-EDI, Ikusi Australia/NZ, Matchmaster Communications, Hills Industries, GPC Electronics, Pacific Satellite, Sapphicon Semiconductor, Standard Communications, NAS Australia

Digital TV technical service providers:
AV Link Australia, Australian Digital Testing, IceTV, Radio Frequency Systems, Rohde & Schwarz

ADSIF Steering Committee Members: 
Ross Henderson - Managing Director, AV Link Australia – Chair
David Brand - Marketing Director, LG Electronics Australia
Tony Grasso - Managing Director, Rohde & Schwarz Australia
Denis Kerr - Deputy Managing Director, Sharp Corporation Australia
Michael Richardson – Sales & Marketing Director, Samsung Electronics Australia
Carl Rose - Managing Director, Sony Australia
Steve Rust - Managing Director, Panasonic Australia
Daniel Todd, Managing Director, Bush Australia
Robert Waterford - Chief Executive Officer, Matchmaster Communications
Mark Whittard – Managing Director, Toshiba Australia